Brand Manager - Fireball

SouthTrade International is a leading brand-building company covering sales, training, and marketing. We continue to grow and evolve, outpacing the market as the fastest growing liquor business, and representing award-winning brands in American Whisky, Local Craft Spirits and Premium Mixers.

We are proudly part of the Sazerac Family, an independent family-owned Spirits company based in New Orleans who produce some of the Worlds most respected and awarded American Whisky’s.

Stars of our portfolio include Southern Comfort, Fireball Cinnamon Whiskey, the Bourbon range from the Buffalo Trace Distillery, Hard Fizz Seltzer, Starward Whisky and Sheep Dog Peanut Butter Whisky to name a few…

We are brave with our brands, bold in our thinking, and customer-obsessed, and know that the spirit of our people is the secret ingredient to our success. Our values Better Together, Dream Big, Make a Difference & Have Fun are always front of mind and at the heart of our culture.

Fireball Cinnamon Whisky is searching for a dynamic, bold, and creative Brand Manager to take our brand to the next level. 

Recently awarded “Best Liquor brand” at the 2024 Australian Liquor Industry awards, Fireball has never been hotter!

If you're passionate about pushing boundaries, turning heads, and creating unforgettable moments, this is your SHOT to become part of one of the boldest and fastest-growing whisky brands on the planet! 

Reporting to the Senior Brand Manager, your key responsibilities will include: 

• Fueling the Fire: Collaborate with the SBM to develop Fireball’s brand plan and strategy. 
• Creative Campaigns: Develop and execute bold, attention-grabbing marketing campaigns across ATL and BTL channels. 
• Innovate & Elevate: Partner with the SBM to identify new growth opportunities, from innovative product launches to high-impact partnerships. 
• Social Media Maverick: Lead social media strategy with digital agency support, collaborating with influencers, creators, and trendsetters 
• Consumer Insights: Dive deep into data and trends to understand our consumers’ desires and behaviors. 
• Cross-Functional Leadership: Manage a direct report and work closely with sales, supply chain, and finance teams to ensure seamless execution of brand initiatives. 
• Budget Management: Work with the SBM to develop the yearly marketing budget and ensure consistent reporting and tracking. 

• Passion for Bold Brands: You have experience managing fun, irreverent brands, and you're not afraid to take risks. 
• Energetic Leader: You thrive in a fast-paced, high-energy environment and are ready to lead cross-functional teams with enthusiasm and determination.  
• Creative and Strategic Thinker: You’re a storyteller with a flair for creating memorable campaigns that cut through the noise. You combine this with analytical thinking to make data-driven decisions that drive growth and build brand equity. 
• Digital Native: You're skilled in social media marketing, influencer partnerships, and understanding how to build digital communities that live and breathe the Fireball lifestyle. 
• Experience: 3+ years in a brand manager role; proven experience building challenger brands. 

• You'll work with a genuinely awesome bunch of like-minded people who make work fun, rewarding, and a great place to be.
• Professional development through core programs and individual plans.
• Great benefits such as fitness and wellness initiatives, product allowances, volunteer days, and a day off for your birthday!